A brand identity (also known as branding) is a collection of design elements, information and customer experiences that create an image and position a brand in the minds of customers.
The main items of the brand identity kit include:
Logo
Logo: The symbol that represents the brand, is the most recognizable image of the brand.
See more: logo design process, JAYbranding's logo design service
The number 1 item in the brand identity kit is the logo, which is the symbol that represents the brand and is used to shape the brand image in the eyes of customers.
A successful logo needs to meet many factors in order to be associated with the brand and easily recognizable. First, the logo needs to be simple, easy to see, and easy to remember. Logos that are too complicated or have too many details will make it difficult for customers to remember and easily confuse with other brands. A simple logo will help customers remember the brand more easily.
Second, the logo needs to be relevant to the industry and core values of the brand. For example, a technology company might use a modern, innovative logo, while a food manufacturing company might use a traditional logo, associated with the image of the product.
Finally, the logo needs to meet professional graphic design criteria so that it can be used on a variety of platforms, from print to mobile screen.
Some examples of successful logos include the logo of Apple, Nike, Coca Cola, McDonald's or Mercedes-Benz. These logos have become symbols of those brands, making it easy for customers to recognize and remember the brand.
Color:
Color: Colors are used to create brand identity. For example, Coca Cola uses red and white, IBM uses blue.
Colors are used to create brand identity and should be consistent with the brand's core values. For example, Coca Cola's red color represents dynamism and strength, while IBM's blue represents stability and reliability.
An important factor when using color in a brand identity is contrast. Colors should be arranged and combined so that there is enough contrast to make the logo and the message easily recognizable.
In addition, colors must also match different media channels, from print to mobile phone screens. This requires expert understanding in the field of graphic design and uses the latest technologies to ensure the brand's colors are displayed properly across different platforms.
Examples of brands that use color successfully include McDonald's (in red and yellow), Facebook (in blue), Google (in bright colors), or UPS (in bright colors). dark brown). These colors have become the distinctive identity of those brands, making it easy for customers to recognize and remember.
Font
Font: The typeface used to write the brand name or slogan, also plays an important role in the brand identity.
The font used to write the brand name and brand message. The right fonts will help the brand name be clearly positioned and easy to remember.
A successful font needs to meet many design criteria. First, the font needs to be simple and easy to read. A font that is too complex will make it difficult for customers to read and remember. At the same time, the font needs to match the core values of the brand, making it easy for customers to see the main message of the brand.
In addition, fonts must also be suitable for different media channels, from print to mobile phone screens. This requires expert understanding in the field of graphic design and uses the latest technologies to ensure the brand's fonts are displayed properly on different platforms.
Some examples of successful fonts in the brand identity can be mentioned as fonts of Coca Cola, Nike or IBM. These fonts have become symbols of those brands, making it easy for customers to recognize and remember the brand.
Picture
Images: Images, illustrations or photographs used to create brand identity.
Images in the brand identity are all images related to the brand, including product images, advertising images, event images and other images related to our business activities. trademark. These images need to be professionally designed and consistent with the core values of the brand.
Images in a brand identity can be used to convey a brand's message to customers more easily and effectively. For example, product images can help customers easily identify a brand's product and capture its characteristics. Advertising images can help a brand capture the attention of customers and create a strong impression of that brand.
To build a complete and effective brand identity, the images in the brand identity need to be designed in a common direction, consistent with the core values and messages of the brand. These images also need to match other elements of the brand identity, including colors, fonts, and logos.
Some examples of brands that have a successful image in the brand identity include the Coca-Cola brand with a Coca-Cola bottle image, the Apple brand with a cropped apple image, and the Nike brand. with the logo image “Swoosh”. All these images have become symbols of those brands and help customers easily recognize and remember the brand.
Slogan
Slogan: The catchphrase is short, easy to remember, associated with the brand, and can convey the core value of the brand.
Slogans in the brand identity can be used to increase brand awareness, create differentiation and help the brand stand out in the hearts of customers. Slogans also help customers remember the brand more easily and create a connection between the brand and customers.
Some examples of successful slogans in the brand identity can be mentioned as Nike brand with the slogan “Just Do It”, McDonald's brand with the slogan "I'm Lovin' It" and the brand name "Just Do It". Coca-Cola with the tagline “Taste the Feeling”. All these slogans have become symbols of those brands and help customers easily recognize and remember the brand.
To build an effective slogan, companies need to focus on the core values and messages of the brand, and use simple language, easy to understand and suitable for the target audience. The slogan also needs to match the other elements of the brand identity, including colors, fonts, and logos.
In general, the slogan is an important part of the brand identity and can help the brand stand out and make a strong impression on customers. However, building an effective slogan also requires investment and effort from companies to do it professionally and achieve the desired results.
Customer experience
Customer experience: These are factors that are not directly related to design or information, but rather the customer experience when using the brand's products or services. For example, Apple with a friendly shopping experience, Starbucks with a dedicated customer service experience.
All these elements together make up the brand identity of a company, making it easy for customers to recognize and remember that brand.
A complete list of items needed for the brand identity design process for reference
- Office identity kit: Business card, Letterhead, Envelope, Invoice, File folder, Employee uniform.
- Marketing publications, Catalog, Company Profile, Project Brochure, Flyer / Leaflet, Sales kit.
- Identification at the point of sale: Shop sign: Dealer sign, Poster, Banner / Standy, Mockup, POSM.
- Identity on the internet: Company website, Landing page, Microsite, Facebook Fanpage, Banner ads, Email marketing
- Environmental identification: Company signs, departmental signs, branch signs, means of transport, construction vehicles.
- Office identity: Front desk backrop, Office decoration painting, Office furniture according to brand identity.
Download an example of a brand proposal kit
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