When it comes to advertising and video production, two concepts that are often mentioned are Agency and Production House. However, not everyone clearly understands the difference between these two concepts. In this article, we will learn about the basic differences between Agency and Production House.
What is an agency?
Agency is an acronym for Advertising Agency - an organization that specializes in providing advertising services for businesses. Agency services can include advertising strategy consulting, ad design, content production, social media, online advertising and more.
People who work at agencies are often experts in marketing, advertising and communications. They have extensive experience on how to create the most effective advertising strategies for brands.
One of the reasons businesses choose to use agency services is because they can provide a full package of services to help businesses achieve their goals. The agency's services not only focus on creating advertising strategies, but also include design, content production and online advertising. This helps businesses save time and budget to search for different partners to perform different services.
What is Production House?
Production House is a professional video production company. Production House's services include video production, cinematography, editing, film editing and providing video production solutions for businesses.
People who work at Production House usually experts in video production techniques and video editing. They have a lot of experience in how to create high quality video products with different technical requirements.
One of the reasons that businesses choose to use Production House's services is because they can provide businesses with high-quality video products at a lower cost than producing them themselves. This helps businesses save costs for tools and production equipment, as well as save time for production.
The difference between Agency and Production House
Agency and Production House have the following basic differences:
Purpose
The agency's aim is to create the most effective advertising strategy for brands and help them reach more customers. Meanwhile, the purpose of Production House is to create high quality video products for advertising, product introduction or entertainment purposes.
Service scope
The agency offers a wide variety of advertising services such as strategic consulting, content production and social media. Meanwhile, Production House only focuses on video production.
Execution time
The lead time for an Agency is often longer than for a Production House because the Agency must create a complete promotional strategy and must be approved before starting video production. Meanwhile, Production House only focuses on video production and the lead time is usually shorter.
Service selection
Depending on the needs of the business, they can choose to use the services of an Agency or a Production House or both to achieve the best results. If you want to focus on advertising strategy and other services like social media and ad design, then Agency is the best choice. If you want to focus on producing high-quality videos for product demonstrations or advertisements, then Production House is the best choice.
In addition, businesses can also choose to use both services to achieve the best results. The agency can create the advertising strategy and produce the content, and then send it to the Production House to produce the video. The use of both services helps businesses save time and costs for finding different partners to perform different services.
Summary
Agency and Production House are both organizations that specialize in providing advertising and video production services. However, the difference between these two concepts lies in their purpose, scope of service and execution time. Agency focuses on creating advertising strategy, while Production House focuses on video production. Depending on the needs of the business, they can choose to use the services of an Agency or a Production House or both to achieve the best results.
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