Realizing the importance of functional retail, leadership Saigon Co.op spend time studying and learning the experience of the supermarket system KF (Switzerland), NTUC Fair Price (Singapore), Co.op (Japan) to create a supermarket system with characteristics of the cooperative method in Ho Chi Minh City and Vietnam.
In 1998, Saigon Co.op has restructured its organization and personnel, focusing all its resources on investing heavily in retail. Supermarkets Co.opmart in turn, marking an important development stage: forming a branded supermarket chain Co.opmart.
Photo shoot for Saigon Coop membership program
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