Lookbook is an effective tool to help fashion brands and garment businesses promote new fashion collections and styles to customers methodically, professionally and determine the success of a marketing campaign.
(especially online business).




More than 04 years of experience in the field of Fashion Lookbook Photography, JAYbranding has accompanied and cooperated with more than 100 different domestic and foreign fashion brands, such as: Wacoal, Sherpani USA, Pierre Cardin, Rabity, Vietcorset, etc. With a highly skilled team, and a system of modern facilities, JAYbranding confidently meets the requirements of customers, and bring on them products with fine -tuning and high quality.


What is lookbook photography?

Lookbook is commonly known as a pamphlet, printed on colored paper to promote a fashion collection. Today, under the explosion of digital platforms, businesses are gradually choosing their lookbook design trends on website, social networking, and online channels.

Lookbook photography helps to create photo shoots that show the unique beauty of each outfit impressing and attracting customers through the design, color, material, layout of that outfit. A beautiful set of lookbook photos can help designers and brands show their experience, creativity and professionalism in their area of expertise.

5 benefits of
lookbook photography

  • Enhance brand and product image.
  • Create trends through impression and fashion.
  • Increase product competitiveness.
  • Reach customers better.
  • Be highly applicable and support your business more effective. (especially online business).

why choose jaybranding?


With the advantage of being a production house with many years of experience, JAYbranding will support free consultation on appropriate service packages according to the requirements of businesses and brands.


To meet the diverse needs of businesses and brands, JAYbranding introduces model services and supports consulting on photography styles.


Complete, hand over all original photos and retouch photos quickly within 3 working days.


All images are stored in the cloud. You can easily access and copy the original file (with image size up to several hundred MB).


At JAYbranding, we will have a process - a clear and detailed working timeline for each project so that customers can clearly understand and follow the progress.


Support to quickly issue electronic invoices to save costs, save time and store easily.​


During the service process, JAYbranding always serves and supports customers at our best to handle problems in a timely manner.​



4 million/ 20 look (60 pictures)
  • Experienced photographers collaborating with many fashion brands.
  • Stylists support models to dress up and pose.
  • Makeup for the model that matches the costume style.
  • Staff iron, store clothes, and check the quantity of clothes.
  • One lookbook includes 03 photos (03 basic shapes): Front - 3/4 shape - 90 degree inclined.
  • Retouched images with standard quality (for uploading to sales channels).
  • Bonus:
  • Attach the logo to the images.
  • Design advertisement banner for online sales channels (01 banner design and 02 resized images for banner).
  • Featured:
  • Customers can deliver the products to the studio and track them online while the shoots are being taken.


Frequently asked questions

Depending on the number of products, a set of lookbook will have a different number of photos. Normally, a lookbook includes 03 photos (03 basic shapes): Front - 3/4 shape - 90 degrees inclined.



In case the customer does not have a model, JAYbranding will have the service of searching and recommending photo models that meet the customer's criteria and requirements as well as product characteristics.

It usually takes 1 hour to set up the scene, test the lighting and make up the model. The time of a shoot depends on the number of sets and each set will fluctuate in about 05 minutes, meaning that if the customer takes 20 sets of clothes, it will take about 2 hours.

Photography time will be flexible according to the customer's time (morning or afternoon). In case the customer changes the shooting schedule, the customer can notify JAY 2 working days in advance!


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